The world we live in is changing all the time with many consumers now looking away from the traditional chips and crackers usually included as snacks by many people. Instead, a new area of investment and growth has been the development of snacks with alternative ingredients, such as Green Park Holdings new snack product, Hippeas; this chickpea based puffed snack has been launched in the U.K. and U.S. to take advantage of the growing number of consumers looking for a healthier item to snack on.
A positive identified by Green Park Holdings founder Livio Bisterzo has been the decision by Starbucks to stick Hippeas in their stores across the U.S. Despite the success already achieved by Hippeas, the news of a new round of investment for the company was greeted in a warm way when actor and environmental activist Leonardo DiCaprio was announced as one of the latest investors in the fast growing company. The announcement of the investment from Leonardo DiCaprio as a major investor came amid reports of more than $2.5 million in investments arriving at Green Park Holdings in the wake of the launch of a U.K. office dedicated to expanding the growth of the brand into Europe.
The launch of the Hippeas brand comes at a time when Livio Bisterzo is seeking new channels to launch alternative snacks to take advantage of the growing trend for snacks of a healthier nature to the traditional fried chips; Livio Bisterzo has also reported he is looking to expand the number of products created by Green Park Holdings to include drinks based on the same healthy options expanded upon during the launch of Hippeas. During discussions about the launch of Hippeas, Livio Bisterzo has often explained his contacts developed during his time as an executive with the Kyoku and Little Miracles brands prior to the establishment of Green Park Holdings.
Learn more at http://runninglip.com/celebrity/livio-bisterzo-and-his-earth-friendly-snack-gain-support-from-leonardo-dicaprio/.